What is Partnership Marketing?

Some of you that are subscribed to this newsletter know that partnership marketing is a crucial activity for your business.

You even hold partnership marketing roles within the businesses you work for; so you know why it’s important.

While some of you are unsure of what “partnership marketing” even is.

In this issue I want to explain what I feel partnership marketing is.

I’ll also still give you new tools/resources and insights, so read till the end.

Partnership Marketing Defined

A collaborative marketing relationship between two or more parties that promote one another and act in the best interests of all parties, that help each other obtain their necessary goals.

The simplest way to put it, partnership marketing involves two parties working together and promoting one another to achieve the goals that they have set.

Most goals with partnership marketing campaigns are to increase revenue or leads, but partnerships can also create exposure for businesses.

Partnerships are very effective when trying to enter a new market or industry because you can get access to a companies client list or audience that already exists where you want to enter.

No need to waste time or money on paid advertising hoping that your expansion works in a new market. Do a partnership marketing campaign instead and have the partner warmly introduce your product or service to their audience and see what the engagement is like.

This is a low-hanging fruit partnership that can reap massive rewards for you.

What’s Happening in Partnerships Today

New Tools & Resources

TheDriveAI - storage for your brain

Typeframes - turn any text into videos

Summary

If you you have a resource, video, tool, or tip that would be valuable to share with the community reply to this email.

Or if you have a recent partnership you want me to share with the community, please reply.

I love bringing more awareness to great partnerships and you reading this means a lot of me!

Thanks for reading,

Clinton

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